Worst sin in writing

If you’re here to actually learn and change the way you write, get yourself a celebration drink — this one’s on me. If you’re here looking for a shortcut, do us both a favour and close this tab.

Alright. Let’s begin.

The Real Nightmare for Writers Isn’t Writer’s Block

It’s not writer’s block. It’s not being laughed at when you tell people you’re a writer.

The real nightmare is being boring.

Imagine this: You have a solid service, a good approach, maybe even a great team — and yet you sound exactly like every other marketing company within a 50-mile radius.

You’ve seen the lines:

• “We guarantee you hundreds of clients in 24 hours.”

• “Our company takes pride in getting results.”

• “We’re backed by elon musk, so you HAVE to trust us.”

Utter nonsense.

Everyone’s saying the same thing. Everyone’s standing in the same spot, taking the same shots, hoping one goes in.

Why Most Brands Never Stand Out

It’s like dumping hundreds of basketballs into the net.

Some go in. Some don’t. But you never change your position. You never learn the skill. You never move.

You’re just standing in line with everyone else.

I know this because I did exactly that.

The Phase No One Likes Talking About

I was struggling. Working nights. Running on coffee. Falling asleep to birds chirping. Waking up with a new idea, a new strategy — and still ending up with the same results.

Different thoughts. Same outcomes.

That’s when I realised something important.

Why I Respect Kobe (And Why This Matters)

You know Kobe. If you only see the name, go learn about the mindset.

The man knew how to change course. How to adapt. How to be different when everyone else stayed predictable.

Here’s the part that might sound strange:I didn’t suddenly read every marketing book on earth. I didn’t hire expensive agencies that didn’t understand my brand. I didn’t even ask for help.

And that was my biggest mistake.

The One Thing That Actually Changed Everything

Humans are weird.

We mock people when they fail. But the moment someone talks honestly about the struggle — the cost, the loss, the aftermath — we listen. We respect them. We trust them.

That’s the elixir.

And most people are too afraid to drink it.

When I finally dropped my guard and started writing about:

• What bothered me

• What I paid for it

• What I lost along the way

• and what I did to get through it

Everything changed.

People didn’t just read. They reached out.They paid. They asked for guidance.

Was I shocked? Absolutely. Did I expect it to work like that? Not even close.

But that’s how it always goes.

The best ideas usually sound stupid in your head at first.

Why You’re Still Reading This

You didn’t stay because of “majestic writing.”

You stayed because of the story.

Most people write hundreds of articles without ever sounding human. Without giving readers anything to connect to.

That’s the mistake.

What You Should Do Instead

If you want people to care:

• Write about where you actually are.

• Connect your experience to your audience’s reality.

• Let them see you.

• Sell only at the end — and do it honestly.

People don’t fall in love with information. They fall in love with perspective.

Do that consistently, and your blog won’t just grow — it’ll matter.

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If that works? We're both happy, and we'll probably keep working together for some other marketing. Which I'll pitch you as soon as we reach the top 3, as promised. I'm telling you now because I'd rather just be upfront about this stuff.

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