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Meta & Google Ads Management — Delhi NCR

Facebook, Instagram, and Google Search campaigns for local service businesses, run for one number: what each enquiry costs you. Across our clients' campaigns that's around ₹150–200 per lead, with first leads within 30 days of launch.

₹25,000/month + ad spend
No markup on what you spend
You own the ad accounts
Two Platforms, Two Jobs

Google catches people already searching. Meta reaches people who haven't searched yet.

Google Search Ads show up when someone types "dentist in Dwarka" or "family lawyer Noida" — the person already wants the service, and the ad puts you at the top while your Maps ranking is still building. Meta Ads work the other way round: they put your offer in front of people in your area on Facebook and Instagram before they've started looking, which is how a salon fills a slow weekday or a clinic launches a new treatment.

Most local businesses need both, weighted differently. A law firm usually leans on Google, because people rarely scroll Instagram looking for a lawyer. A salon or gym usually leans on Meta, because the offer is visual and people discover it. We decide the split based on your category and your area, not a standard package split.

Your ad spend goes directly to Meta and Google from your own card. It never passes through us, so there's no markup on it. Our fee covers the management.

See Which Platform Fits — Free →
Our numbers, across client campaigns
₹150–200
Typical cost per lead
30 days
To first leads after launch
✓
Optimised every week. Ads that don't produce enquiries are cut, and budget moves to the ones that do.
✓
Weekly report. Spend by platform, cost per lead, and which ads are winning.
✓
Your accounts, your data. If you ever leave, you keep the full campaign history.
What We Manage

What ₹25,000 a month covers

Google Search Ads

Keyword research built around how people in your part of NCR search, including area names ("Sector 50", "South Delhi") and "near me" searches. Negative keywords that stop your budget going on searches like "jobs", "free", or "course". Bids and ad copy tested every month.

Meta Ads on Facebook and Instagram

Campaigns targeted to the area you actually serve and the customer you actually want. A Gurgaon clinic doesn't need to pay for clicks from Ghaziabad. Creative — copy, imagery direction, and test variations — is written and refreshed every month, so the ads don't go stale.

Retargeting

Most people who click an ad don't enquire the first time. Retargeting shows a follow-up ad to people who visited but didn't call or message, which is often one of the cheapest sources of leads in the account.

Strategy and reporting

Which offer to lead with, which audiences to test, and how to split the budget between platforms. You get a weekly report and a monthly strategy call, with lead tracking so you can see which platform each enquiry came from.

Ads or Local SEO?

Ads bring leads now. Local SEO brings cheaper leads later.

Paid leads stop the day the budget stops. A top-3 Google Maps position keeps sending calls without a per-click cost, but it takes weeks to build. That's why the combination tends to work best: ads fill the calendar while Maps rankings build, and as organic calls grow, the ad budget can shrink.

Ads only
Meta & Google Ads · ₹25,000/mo + spend
For businesses that need enquiries quickly, or already rank well on Maps and want more volume.
Recommended
Complete Growth System · ₹59,700/mo
Local SEO and Meta Ads together: paid leads while your Maps ranking builds underneath.
Compare packages →
Sumedha — Founder, Crossfire Marketing
Sumedha
Founder, Crossfire Marketing
Founder-Led

I review every account's numbers every week

An in-house ads person typically costs ₹30,000–₹50,000 a month in salary alone, before tools and supervision. Many agencies are cheaper because they set up a campaign and leave it running. Neither is what a local business needs.

I check cost per lead on every account weekly, and I'll tell you plainly if a platform isn't working for your category, rather than keep spending your budget on it.

Talk to Sumedha directly →
Common Questions

Questions about Meta and Google Ads

What does a lead actually cost?

Across our clients' campaigns, around ₹150–200 per lead. It varies by category and area: a lead for a specialised legal or medical service usually costs more than one for a salon. We'll talk through what to expect for your category in the free audit, before you spend anything.

How much should I spend on ads each month?

It depends on how many enquiries you want and what a lead costs in your category. We'll recommend a starting budget based on those two numbers before launch. Ad spend is separate from our ₹25,000 management fee and is paid directly to Meta and Google.

How quickly will I get leads?

First leads typically arrive within 30 days of launch. The first weeks are for testing audiences, keywords, and creative; cost per lead usually improves once the losing ads are cut.

Who owns the ad accounts?

You do. The accounts are set up in your name and paid from your card. If you stop working with us, you keep every campaign, audience, and result.

Is there a minimum commitment?

Three months. After that, you can upgrade, downgrade, or pause with 30 days' notice.

Should I run ads or invest in local SEO?

If you need enquiries this month, ads. If you want a lower cost per lead over time, local SEO. Most businesses do best with both, which is what the Complete Growth System is for. The free audit tells you which fits your situation.

Go Deeper

What would a lead cost in your category?

The free audit looks at your market and tells you whether ads, local SEO, or both fit your business — 15 minutes, with a written report.

Completely free No obligation Written findings in 24hrs No markup on ad spend

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