Facebook, Instagram, and Google Search campaigns for local service businesses, run for one number: what each enquiry costs you. Across our clients' campaigns that's around ₹150–200 per lead, with first leads within 30 days of launch.
Google Search Ads show up when someone types "dentist in Dwarka" or "family lawyer Noida" — the person already wants the service, and the ad puts you at the top while your Maps ranking is still building. Meta Ads work the other way round: they put your offer in front of people in your area on Facebook and Instagram before they've started looking, which is how a salon fills a slow weekday or a clinic launches a new treatment.
Most local businesses need both, weighted differently. A law firm usually leans on Google, because people rarely scroll Instagram looking for a lawyer. A salon or gym usually leans on Meta, because the offer is visual and people discover it. We decide the split based on your category and your area, not a standard package split.
Your ad spend goes directly to Meta and Google from your own card. It never passes through us, so there's no markup on it. Our fee covers the management.
See Which Platform Fits — Free →Keyword research built around how people in your part of NCR search, including area names ("Sector 50", "South Delhi") and "near me" searches. Negative keywords that stop your budget going on searches like "jobs", "free", or "course". Bids and ad copy tested every month.
Campaigns targeted to the area you actually serve and the customer you actually want. A Gurgaon clinic doesn't need to pay for clicks from Ghaziabad. Creative — copy, imagery direction, and test variations — is written and refreshed every month, so the ads don't go stale.
Most people who click an ad don't enquire the first time. Retargeting shows a follow-up ad to people who visited but didn't call or message, which is often one of the cheapest sources of leads in the account.
Which offer to lead with, which audiences to test, and how to split the budget between platforms. You get a weekly report and a monthly strategy call, with lead tracking so you can see which platform each enquiry came from.
Paid leads stop the day the budget stops. A top-3 Google Maps position keeps sending calls without a per-click cost, but it takes weeks to build. That's why the combination tends to work best: ads fill the calendar while Maps rankings build, and as organic calls grow, the ad budget can shrink.
An in-house ads person typically costs ₹30,000–₹50,000 a month in salary alone, before tools and supervision. Many agencies are cheaper because they set up a campaign and leave it running. Neither is what a local business needs.
I check cost per lead on every account weekly, and I'll tell you plainly if a platform isn't working for your category, rather than keep spending your budget on it.
Talk to Sumedha directly →The free audit looks at your market and tells you whether ads, local SEO, or both fit your business — 15 minutes, with a written report.
Local SEO across Delhi NCR